A Brilliant Idea Every 60 Seconds introduces a tested ideation and creative thinking methodology developed over the author's 36-year career as a creative communications professional and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual ways of operating creatively. This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible. It is not simply about techniques; it is also about understanding a context of personal, individual creativity that allows individuals to more fully understand and embrace the Brilliant ideation techniques. Most importantly it is about speed: generating ideas - right now!