We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Trip Hawkins

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We want to make as big a market as we can with our current product.
- Trip Hawkins
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Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
- Trip Hawkins

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers. Trip Hawkins

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Trip Hawkins