While the President leads his potential adversaries in almost every state, his support is soft. He is seen as honest, sincere, just, and friendly but gets mediocre or relatively poor ratings being competent strong, intelligent, and a forceful leader.
Robert Teeter
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While only about half of the voters feel they know very much about Reagan or what he stands for, the Republicans who do have a very positive perception of him.
- Robert Teeter -
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The President, the Administration and the campaign need a theme. I am concerned that the President is seen as a tactician without an overall strategy of his plan for the country.
- Robert Teeter