Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live.
Todd Gitlin
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The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.
- Todd Gitlin -
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The moguls are driven by their respective desires for profit - period.
- Todd Gitlin