We have to keep our fans watching not just at home on TV but here at the racetrack too. This is where you sell people on the speed and excitement of racing.
Jeff Gordon
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My image lends itself a little bit more to the modern fan, sometimes more toward the kids, and I guess more toward the wine drinkers... I mean, I have my own wine, and fans love to pull for people they relate to.
- Jeff Gordon -
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The business model of racing is not a pretty one.
- Jeff Gordon