Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie conversely it cannot be used to tell the truth it cannot in...

Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie conversely it cannot be used to tell the truth it cannot in fact be used to tell at all.
Umberto Eco

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It is a myth of publishers that people want to read easy things.
- Umberto Eco
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A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection not an invitation for hypnosis.
- Umberto Eco

Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie conversely it cannot be used to tell the truth it cannot in fact be used to tell at all. Umberto Eco

Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie conversely it cannot be used to tell the truth it cannot in fact be used to tell at all.
Umberto Eco