Given the choice between trivial material brilliantly told versus profound material badly told an audience will always choose the trivial told brilliantly.

Given the choice between trivial material brilliantly told versus profound material badly told an audience will always choose the trivial told brilliantly.
Robert McKee

Next Quote
True character is revealed in the choices a human being makes under pressure the greater the pressure the deeper the revelation the truer the choice to the characters essential nature.
- Robert McKee
Previous Quote
In comedy laughter settles all arguments.
- Robert McKee

Given the choice between trivial material brilliantly told versus profound material badly told an audience will always choose the trivial told brilliantly. Robert McKee

Given the choice between trivial material brilliantly told versus profound material badly told an audience will always choose the trivial told brilliantly.
Robert McKee