The reason we race isnt so much to beat each other... but to be with each other.
Christopher McDougall
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Faced with the almost inescapable conclusion that it had been selling lemons Nike shifted into makelemonade mode. Jeff Pisciotta became head of a topsecret and seemingly impossible project finding a way to make a buck off a naked foot.
- Christopher McDougall -
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Way before we were scratching pictures on caves or beating rhythms on hollow trees we were perfecting the art of combining our breath and mind and muscles into fluid selfpropulsion over wild terrain.
- Christopher McDougall