Faced with the almost inescapable conclusion that it had been selling lemons Nike shifted into makelemonade mode. Jeff Pisciotta became head of a topsecret and seemingly impossible project finding a way to make a buck off a naked foot.
Christopher McDougall
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Perhaps all our troubles all the violence obesity illness depression and greed we cant overcome began when we stopped living as Running People. Deny your nature and it will erupt in some other uglier way.
- Christopher McDougall -
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The reason we race isnt so much to beat each other... but to be with each other.
- Christopher McDougall