Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.
William Bernbach
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
- William Bernbach -
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Thus words being symbols of ideas we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldnt get the hang of the story simply missed the point namely that it is a collection of short stories.
- William Bernbach