What's different here is that we have now technologies that allow these life science companies to bypass classical breeding. That's what makes it both powerful and exciting.
Jeremy Rifkin
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The American public is not aware that there might be potential allergenic and toxic reactions. With regular food, at least people know which foods they have an allergy to.
- Jeremy Rifkin -
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In this country, the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here, we didn't have the cultural dimension. This is a fast-food culture.
- Jeremy Rifkin