In my opinion, no single design is apt to be optimal for everyone. - "Donald Norman"

In my opinion, no single design is apt to be optimal for everyone.
Donald Norman

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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
- Donald Norman
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
- Donald Norman