The consumer isn't a moron; she is your wife. - "David Ogilvy"

The consumer isn't a moron; she is your wife.
David Ogilvy

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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- David Ogilvy