User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Jesse James Garrett

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Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
- Jesse James Garrett

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process. Jesse James Garrett

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Jesse James Garrett