Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan
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I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
- Marshall McLuhan -
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
- Marshall McLuhan -