Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat
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Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
- Jay Chiat -
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But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
- Jay Chiat