Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
- David Ogilvy -
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
- David Ogilvy -