Deciding what not to do is as important as deciding what to do. - "Steve Jobs"

Deciding what not to do is as important as deciding what to do.
Steve Jobs

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Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
- Steve Jobs
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
- Steve Jobs