Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.
Daniel J. Boorstin
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We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
- Daniel J. Boorstin -
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The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.
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