The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
- Michael Schudson -
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Advertising generally works to reinforce consumer trends rather than to initiate them.
- Michael Schudson