Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
- Michael Schudson -
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
- Michael Schudson -