Can you tell us about your journey into streetwear design? What inspired you to start Top Notch NME?
My journey into streetwear was born out of a deep desire to redefine fashion’s relationship with culture. Growing up in Detroit, a city that pulses with creativity and resilience, I was constantly surrounded by a raw, authentic energy that demanded expression. Top Notch NME was inspired by that very energy—a need to create a brand that doesn’t just follow trends, but sets them. I wanted to build something that spoke to the heart of the streets while pushing the boundaries of luxury fashion.
How has your background in Detroit influenced your designs and creative vision?
Detroit is more than just my hometown; it's my muse. The grit, the grind, and the unyielding spirit of the city are infused in every stitch of my designs. My creative vision is a direct reflection of Detroit's duality—where hard edges meet soulful artistry. It’s a city that thrives on innovation and defies convention, and that ethos is the backbone of Top Notch NME. I design for those who carry the spirit of the city in their stride, no matter where they are in the world.
Your designs are known for blending underground culture with high-end fashion. Can you describe your creative process and how you bring these elements together?
My creative process is like alchemy—taking the raw, unrefined elements of underground culture and transforming them into something that radiates luxury. It starts with immersing myself in the worlds of street art, music, and even the gritty textures of urban life. From there, I deconstruct these influences, blending them with sleek, high-end fabrics and intricate craftsmanship. The result is a collection that feels both rebellious and refined—a perfect marriage of the streets and the runway.
What role does music and art play in shaping your designs? Can you give us some examples of specific influences?
Music and art are the lifeblood of my designs. They’re not just influences; they’re integral to the DNA of Top Notch NME. For instance, the rhythm of hip-hop informs the boldness and movement in my silhouettes, while street art inspires the graphic intensity of my prints. The Cold Heart Collection, for example, draws heavily from the moody beats of Detroit techno, infusing each piece with a sense of raw emotion and edgy elegance. Every collection is like a mixtape—layered, dynamic, and deeply personal.
Top Notch NME is recognized for its bold colors, graphic prints, and innovative silhouettes. How do you decide on these design elements for each collection?
Every collection tells a story, and the design elements are the language I use to communicate it. Bold colors and graphic prints are my way of capturing attention and conveying emotion, while innovative silhouettes push the narrative forward. I start with a concept—whether it's a feeling, a cultural moment, or an artistic inspiration—and then I experiment with different combinations until I find the perfect expression. It's like painting a canvas, where every brushstroke adds depth and dimension to the final masterpiece.
Your brand has been featured in publications like Splash! Magazine and The Detroit Entrepreneur. How has this exposure impacted your work and brand identity?
The exposure has been a game-changer, not just for the brand but for the community it represents. Being featured in such high-profile publications has amplified the voice of Top Notch NME, allowing it to resonate with a global audience. It’s reinforced our identity as a brand that’s unapologetically bold, yet deeply rooted in culture. This recognition fuels my drive to keep pushing boundaries and ensures that our message of unity and innovation continues to spread.
You've collaborated with artists from around the world. How do these collaborations come about, and how do they influence your designs?
Collaborations are the heartbeat of my creative process. They often start with a mutual respect for each other’s craft—whether it’s a street artist in Berlin or a musician in Tokyo. These partnerships are like a fusion of minds, where we challenge each other to step outside our comfort zones. The influence is profound; each collaboration infuses my designs with fresh perspectives, new techniques, and a global flair that keeps Top Notch NME on the cutting edge of fashion.
What challenges did you face while writing your book, “Streetwear: The Ultimate Guide to Starting Your Own Brand,” and how did you overcome them?
Writing the book was like navigating uncharted waters. The biggest challenge was distilling years of experience into a guide that’s both practical and inspirational. I wanted to create something that’s not just a manual but a blueprint for success. Overcoming this challenge meant embracing vulnerability—sharing not just my victories but also my missteps. It was about being real with aspiring designers, showing them that the path to success is paved with perseverance and passion.
How do you see the streetwear fashion industry evolving, and how does Top Notch NME fit into this landscape?
Streetwear is no longer just a trend; it’s a movement that’s reshaping the fashion landscape. As the industry evolves, it’s becoming more inclusive, more diverse, and more connected to the pulse of youth culture. Top Notch NME is at the forefront of this evolution. We’re not just adapting to the changes; we’re driving them. Our focus on high-quality craftsmanship, cultural authenticity, and innovative design ensures that we remain a leader in this ever-changing landscape.
What advice would you give to aspiring streetwear designers who are just starting out?
Stay true to your vision, but don’t be afraid to take risks. The streetwear industry is all about authenticity, so let your designs reflect who you are and where you come from. But remember, success doesn’t come from playing it safe. Push the boundaries, challenge the status quo, and never stop learning. Surround yourself with a community that supports and inspires you, and always keep an eye on what’s happening in the streets—it’s where the future of fashion is born.
Can you tell us about a collection or design that holds particular significance to you, and why?
The Cold Heart Collection holds a special place in my heart. It was born out of a very personal experience—a time of heartbreak and introspection. Designing this collection was like therapy, allowing me to channel raw emotion into something beautiful. The monochromatic hues, the sharp lines, the metallic accents—they all represent resilience and the beauty that can emerge from dark moments. It’s a collection that tells a powerful story, one that resonates with anyone who’s faced challenges and emerged stronger on the other side.
What is your proudest achievement as a designer so far?
Winning the Award of Literary Excellence from The Reader’s House Magazine for my book was a defining moment for me. It wasn’t just about the recognition; it was about proving that streetwear is more than just fashion—it’s a cultural force. The award validated my journey and reinforced the importance of sharing knowledge with the next generation of designers. It’s a testament to the impact that Top Notch NME has had, not just in the fashion world but in the broader cultural landscape.
How do you balance the artistic and commercial aspects of running Top Notch NME?
Balancing art and commerce is like walking a tightrope, but it’s a challenge I embrace. The key is staying true to your artistic vision while understanding the market's needs. For me, it’s about creating designs that are innovative and boundary-pushing but also accessible and wearable. I ensure that every piece from Top Notch NME maintains a sense of exclusivity while appealing to a wide audience. It’s this balance that keeps the brand both profitable and creatively fulfilling.
What are your future goals as an author?
As an author, my goal is to continue sharing my journey and insights with the world. Writing “Streetwear: The Ultimate Guide to Starting Your Own Brand” was just the beginning. I want to delve deeper into the cultural and social aspects of fashion, exploring how streetwear can be a vehicle for change and expression. I’m also interested in writing more about entrepreneurship, offering guidance to those looking to make their mark in the creative industries.
How has your experience working with AllAuthor been?
Working with AllAuthor has been an incredible experience. They’ve provided a platform that not only amplifies my voice as an author but also connects me with a community of readers and writers who share my passion for storytelling. Their support has been instrumental in the success of my book, and I’m grateful for the opportunities they’ve provided to reach a broader audience. It’s a partnership that I value deeply, and I look forward to continuing to work with them in the future.
