1) Branding & Visuals - Get a professional to get you the best cover and a few associated brand images you can. It will pay off in the long run even if you have to pay.

2) Website - If you choose the right service you CAN do this yourself. Paying to build a website can get expensive - don't do it unless you really need to.

3) Contacts & Emails - Manage your data, and don't be afraid to send someone something ONCE, as long as it's easy for them to unsub. Wix allowed me to do that easily.

4) Social Strategy - Decide on your strategy and stick to it. Going wide is a lot more effort that being focused, but it's a choice I made. It depends on your target audience and who your niche is.

5) Keywords & Paid Ads - Know who you are selling to, and then find those people on social, and use the keywords and interests that your audience has to find them also.

I have more on my blog! https://www.theunravelling.online/post/marketing-tactics-examples

Much Love,
Will Gibson (I'm new here!)

I've had great success in marketing my book by being a Podcast Guest. I used "podcastguests.com" to find programs I wanted to be on, as well as had hosts contact me. I've written several Newsletters on LinkedIn with tips for being a successful podcast guest. Go to LinkedIn & put: "m.k. mcdaniel podcast tips" in the Search bar. Good luck!

If your book is traditionally published, you may not have any idea how many units you've sold until you receive a royalty statement from your publisher. With some publishers, this may only be once or twice a year!

One of the most useful tools that I've found to monitor sales of my books are the Amazon sales estimator tools. There are plenty of links to different versions of these tools, just search for that term and you'll find one. These work by estimating your daily and monthly sales by using your book's ranking on Amazon. To find your book's ranking, navigate to the listing and scroll down to Product Details.

Since Kindle book sales are not reported by BookScan, these free estimator tools can give you some valuable information on how many Kindle and print books you're selling at any given time.

Troy Hollan - author of Clucked - A Quirky Nautical Tale of Adventure, Misadventure and Justice Served

If you're like me, marketing is the hardest thing to tackle, especially if you're an indie author/publisher. Like any job, there are elements you like more than others and some that you must do to get the work out there. Think of marketing as a job requirement. You don't have to do every interview or be connected on every social media outlet, pick one or two. Even soft marketing can make a world of difference for your book. All Author is a wonderful platform for those who are marketing shy (They did not plug me to say that, it's just how I feel). I feel fortunate to have found them. As your royalties expand, your marketing skills can expand with it. Through trial and error, you find what works, keep those tactics in your toolbox, and fine-tune what isn't working. Try not to get discouraged. Most people are not overnight successes. They worked for years in the background fine-tuning their skills and craft before getting noticed.

There's no secret formula to follow, what works for one author may not work for another. Be prepared to spend hours on promotion until you find what works. Find a few promotional sites with longevity and a good reputation. Crave Books, Fussy Librarian, The Romance Studio, All Author are just a few that work for me.

Successfully marketing your book to the leadership community requires a targeted approach that focuses on providing valuable content, building credibility, and leveraging relevant platforms. By understanding the specific needs and interests of the leadership community, you can tailor your marketing efforts to effectively reach and engage with this audience. Here are five book marketing tips and insights, specifically tailored to reaching the leadership community:

1. Define Your Target Audience: To effectively market your book to the leadership community, it's crucial to clearly define your target audience within this community. Consider the specific subgroups or niches within leadership, such as executives, entrepreneurs, or aspiring leaders. Understanding their interests, challenges, and aspirations will help you tailor your marketing messages and reach the right people.

2. Leverage Thought Leadership Platforms: Position yourself as a thought leader by utilizing various platforms that cater to the leadership community. Start by creating a blog or website where you can share valuable insights, practical advice, and thought-provoking content related to leadership. Engage in guest posting on influential leadership blogs, contribute articles to relevant publications, and actively participate in leadership-focused forums and communities.

3. Build an Author Platform: Establishing a strong online presence as an author is essential for marketing your book to the leadership community. Create profiles on social media platforms such as LinkedIn and Twitter, where many leaders actively engage. Share valuable content, engage with your audience, and build relationships with influencers and industry experts. Consider hosting webinars or virtual events focused on leadership topics to further establish your expertise.

4. Seek Endorsements and Reviews: Endorsements and positive reviews from recognized leaders in the industry can significantly boost your book's credibility and attract the attention of the leadership community. Reach out to influential leaders, industry experts, and fellow authors who align with your book's themes and request endorsements or reviews. Offer them a complimentary copy of your book and express how their support will help impact and inspire other leaders.

5. Participate in Leadership Conferences and Events: Engaging in leadership conferences, industry events, and workshops provide a great opportunity to connect with your target audience directly. Attend these events as a speaker, panelist, or exhibitor, and leverage the platform to showcase your book. Offer special discounts or promotions for attendees, distribute promotional materials, and engage in networking to build relationships with potential readers and collaborators.

1. You are marketing you not a particular book. Just because someone doesn't like one of your books it doesn't mean they won't like any of them.
2. Each book is unique - while some things may work for more than one book you may need to think a little differently each time.
3. Don't go to the same well too often, it will dry up. Have a few ideas up your sleeve to rotate.
4. Don't be afraid to try something new, you never know it might work.
5, If it's free and relevant do it. Marketing can be expensive, save where you can.

1. Consistency pays off.
2. Authenticity and relevance are key.
3. Diversifying marketing channels has multiple benefits.
4. Patience and persistence can be rewarded at unexpected moments.
5. Choose to enjoy the journey every day.

Create a video about your books and how they help your audience.
Post your books and where they can be bought on social media.
Post why you created the books.
Post who the books will benefit the most and why.
Offer discounts or free copies of your book to in exchange for reviews.

I highly recommend joining a Podcast matching service to give you leads on which Podcasts would be a good fit for your book, and then actively seek to get booked on them as often as possible. These opportunities get your name, face and book title out in front of book readers all over the world for FREE!

I am very new to this, but I will tell you things that have helped immensely. I got invited to an author convention as a reader. I met over 50 authors. I had no intention at the time of writing. I joined many groups in that genre and interacted. I became friends with several and when I wrote a book; they were so helpful with everything from writing to self publishing.

Do something to market your books every day.

1: Advertise. This means free, and often, paid ads. Work within your budget. Amazon Ads can get out of hand, be sure to stay on top of it. Facebook ads are hit or miss. Think outside of the box. Instagram, Twitter, and Pinterest are all great if you are familiar with those formats. Try to run ads when you can.

2: Talk about your book. Be enthusiastic about it. Talk it up at signings, book clubs, restaurants. Wherever you get the chance. Part two of this is: know WHEN to talk about it. Throwing the book into an unwanted conversation never goes well. Know your audience, interject when appropriate.

3: Your cover, blurb, book description, etc can always evolve. Change often if it isn't working. Tweak your blurb, see what the public thinks. Adjust the book description. Find out what people don't like about the book cover and try to fix it. You may have a fondness for the cover, but everyone else may not. You're trying to sell a book to THEM, not YOU.

4: Local Bookstores should never be dismissed! Just because they're not the big time Barnes and Noble does not mean they can't equally sell dozens of your books a month! There is no guarantee that having a book at B&N equals billions of sales. It'll likely get lost among the trillions of books they stock. A small store likely will develop a personal relationship with you and help promote your book. Always promote that your books are carried in their stores on social media. They appreciate it.

5: Calm down. Just because you're not getting a sixteen movie deal with Netflix does not mean your books aren't moving. Selling a book a month is a big step. Selling one a week is excellent. Selling one a day is amazing! Baby steps. Don't sink a ton of money into anything, do not follow rabbit holes of false promises of vanity publishers guaranteeing you sales. Nobody can truly make good on that statement. If it happens, it happens.

6: Just be smart, calm, and positive out there. It's not so much its own step, but a means of getting through just about everything in life. Be calm and think things through. Ask for help. Patience is a virtue! Good luck out there!

1. Do something every day. Even if it's one thing...and even if it's small.
2. It's a marathon, not a sprint.
3. Small gains, pay off in the long run.
4. Be efficient with social media. Organize and use a service. It takes time to set it up but once it's set up, you'll only have to monitor and update. Use a schedule and stick to it.
5. Be strategic and relevant in your marketing.

1. Always judge a book by its cover. You wouldn't get into a taxi with battered body work to go to a dentist with bad teeth, would you?
2. Aim for the heart, the head, and then the wallet. In that order. A weak book, badly designed won't sell at the cheapest price. But a book that promises to move and engage someone can command a good price.
3. Make sure your designs can be read quickly - you only have seconds to draw a reader in.
4. Don't try to be too "unique." If no one is doing something, a "super idea" you have had, there might be a good reason for it.
5. Say as much as you can in the fewest words. Cut out all the stuffing. Remember, give your reader the prime cuts, because you want them to come back for more. If you fill their plate with fat and gristle they will tire of chewing.