Keep a calendar, pre-book launch and afterward, of every place your book will appear online
If considering hiring a publicist, interview a few and come to the interview prepared with what you're looking for.
With book tours online and social media, know the number of followers
Support other authors, review their books, and engage with the book community, don't just promote your book.
Get out and meet your readers in person because readers are not only intelligent, they're fun
1. Be fearlessly yourself on social media. If you have a dark sense of humour, roll the dice. You won't regret it.
2. Other Authors are your friends, you are not in competition with anyone but yourself.
3. Follow people with large followings and engage in conversation.
4. To avoid conflict, stay away from these subjects, politics, religion and sex. A media expert told me this over a decade ago.
5. Set aside time each day for book promotion on social media. Update as much as you can every day and always follow readers back. (real accounts only) Who are we to pick and chose?
Watch your spending on ads--they can be grossly ineffective. Use social media and generously interact with fellow writers and readers. Don't abuse FB and Twitter solely for the purpose of "Buy My Book." Join writing groups and learn from the pros. Ask politely for reviews--don't pressure, harass or intimidate. Be creative. Target your genre readers. Offer incentives and freebies. Craft a newsletter and send it out bi-monthly. Don't take critiques as personal attacks--learn from honest opinions. Don't despair. Never give up. Revenge query.
1) Blog and Social Media Links
Create a blog or website well in advance of your book launch, and keep your followers informed of your progress. Remember to include information on your blog/website and social media links at the end of your book.
Ensure your book is of the very best quality, by enlisting a professional editor and book cover designer. It will pay dividends.
3) Keywords and Categories
Choose your categories and keywords for online retailers carefully. Try to find categories that have smaller numbers of books to boost your rankings. Keep a close eye on your progress, and tweak as necessary.
Keep your prices in line with your competitors. Readers will not buy your book if you charge too much. Regular discounted offers will increase sales.
5) Read and Review Books
Read and review other author's books, and post to your blog/website, social media, BookBub and Goodreads...
It will come back to you in many ways.
Market early-and this can be free Social Media, FB Groups, etc Also you can start playing with ADS. Start small and work your way up once you know what you are doing. I often do $1.00 day for 5, 10 15 days. AMS $1.00 a day netted me a profit in sales (minus what I paid for the sales) in my first year of advertising.
1) Never pay for reviews (this does not include review companies such as Netgalley, Hiddengems, OnlineBookClub, etc. which charge to list your books on their sites for their clients to voluntarily choose to review if they want.)
2) Look at the book covers of the top books in your genre. Does yours compete?
3) Don't do your book covers yourself unless you have experience in graphic art.
4) Get input from other authors on your blurbs. Some authors find them easy to do, while most do not. Avoid outlining the entire book--explain the first 1/3 of the book and use a question to make the reader guess what might happen in the last 2/3.
5) Do not harrass other authors to read/reveiw your book or do review swaps. Most authors do not have time for this and the popular authors are constantly being asked to review other authors' books.
7) There are over 1000 groups on Amazon that will let you promote your books in them. Do a search for your genre or "book promo" and you'll get tons of them popping up. Read each group's guidlines for posting so you don't get kicked out.
8) There are numerous groups on Facebook that are for authors only, to develop their craft and with tips on how to market. Join them.
9) Set a monthly budget.
10) Research the different book promotion sites and ask other authors about their experiences with them.
11) Don't put your book on sale shortly after a release because your sales are down. Readers get upset when they see a book that just came out, that they already bought, going on sale within the first three months of release.
12) Don't overprice or underprice your book.
(Yup, more than 5 but all needed to be said!)