1. Be fearlessly yourself on social media. If you have a dark sense of humour, roll the dice. You won't regret it.
2. Other Authors are your friends, you are not in competition with anyone but yourself.
3. Follow people with large followings and engage in conversation.
4. To avoid conflict, stay away from these subjects, politics, religion and sex. A media expert told me this over a decade ago.
5. Set aside time each day for book promotion on social media. Update as much as you can every day and always follow readers back. (real accounts only) Who are we to pick and chose?