Author Branding: Why Is It Important and How Does AllAuthor Help With It?
Every author needs to make their own author brand. Some even say that author branding is more important than their own book.
This is one area where authors fail to give its due importance and recognize it when it’s late. Authors who manage to create their brand early in their career are the ones who can make their mark among readers and gather a huge fanbase. Still not convinced about concentrating on author branding? Here are a few points that you cannot miss.
Importance of Author Branding
Audience Gravitate More Towards Branding
When you open up the pre-ordering of your book, on what basis do you expect the readers to buy it without seeing its reviews? How will the readers purchase without knowing if your style of writing and storytelling matches their liking?
During such situations and many more, you realize the real importance of author branding. Just imagine a pre-order available for a book by an author who has moderate success in the last two books released and another author who is considered a formidable one in his genre. Which book will the audience take the risk and pre-order it?
The success of a book itself depends on how well the readers are familiar with the author’s works and this can only be made possible through branding.
Leverage The Traits You Possess
The great thing about author branding is that you are projecting the characters you already have. You do not have to learn something new or become something great. You are just making use of the skills you possess to convert it into your brand.
If you are the one whose forte is writing sappy romantic novels, then be it so! If you love to write murder mysteries, then be known for it. Your brand will be close to your heart. Your brand is created out of the skills that you love to show. Your brand will be your own stories.
Make your best traits into your author brand and be known for it.
Create Your Own Fanbase
When you have an author brand, you open yourself up to the possibilities of repeated readers. You will have a good set of reader base who have completed reading every book you have ever written and waiting for your next book. You can quickly increase your fanbase by creating books that your readers love.
This will also simplify the options for creating the next book – you already know what you and your devoted readers know what drives other readers to become your fans. So you can quickly provide the readers what they expect without any complications and keep building your fanbase.
Get The Competitive Advantage
You will be able to position yourself better in your genre and garner a good response from your fans. Your marketing efforts will also be more straightforward when you are familiar with the kind of readers who are more prone to buy your books.
You can gain a competitive advantage by taking advantage of the uniqueness of your brand image and the preferences of the readers from your genre.
How Does AllAuthor Help With Author Branding?
While we saw how author branding could help tremendously in an author’s journey, there are many ways for an author to create his/her own brand. AllAuthor has various features that help an author to secure a position in their genre.
Even if you are a new author just venturing into the world of books, you can create a base for your personal brand easily with AllAuthor. Here are some of the popular features of AllAuthor to take advantage of the creation of the author brand.
- Personalized Author Website
Every author in AllAuthor gets an author website that is optimized for SEO. This website has provisions for all the details that should be present in any author website – author bio, author profile picture, lists of all books with their buy links from various third-party websites, link to author’s social media handles, contact forms for readers to send a message and many more.
All of these options are listed in a simple and easy-to-use format. You can use this author website as a portfolio or as a landing page for your marketing efforts.
- Directories of AllAuthor
AllAuthor has book directories and author directories that are listed based on several filters, the important one being the genre. This helps you to position your brand among your competitors in your genre.
- Custom Tab for Facebook Page
AllAuthor is all set to introduce a new feature of custom tabs for Facebook pages of authors. This custom tab will display the sample chapter of any of your books according to your preference. This is a great feature to use for your promotions and for leveraging the Facebook Ads. Any reader who visits your Facebook page can read your sample chapter in just a click of a button without leaving Facebook. This works on both desktop and mobile versions.
Authors who are trying to create their personal brand can use this in combination with the other features available and use it for marketing the books.
- Personalized Author Interviews
This is yet again a great addition to securing your place in the genre. AllAuthor will give you a set of questions customized according to your genre and your books which will be published on AllAuthor Facebook page and on your Author Profile. You can further use this interview as a part of promotions and share it on your social media handles to further the reach.
- Various Promotional Tools
As we previously discussed, getting your name recognized in your genre of readers takes a lot of effort and requires multiple strategies. One of the most important ones among it all is the promotions. AllAuthor has a lot of promotional tools for social media marketing and email marketing like Review GIF Maker, Book Promotional Banners, Tweet Scheduler Tool, GIF Banners and a lot more.
AllAuthor gives you the tools you need in creating an author brand. You do not need to search for various tools from different websites to use for your author branding. The tools and features of AllAuthor is enough to create your own author brand and become a formidable competitor among other authors in your genre.