Author Marketing: How Can You Build Your Email List
If there is one way for authors to market their book with high conversions, their email list will be the first option.
Having a good set of responsive and loyal subscribers can help in making easy sales with just a simple, single email!
Marketing on the internet means convincing people who don’t know you to buy your book. But when you have an email list, the job becomes simpler as your subscribers are those who already love your content and there are high chances that they will buy your book.
An email list is a solid long-term plan for authors to have consistent sales in all of their future books. There are many ways by which you can increase your email list and keep your subscribers engaged until you have the next book release. To successfully bag good subscribers and eventually get good readers for your books, you will need to employ a combination of these strategies to keep building your email list.
There are two main ways to get more subscribers and let’s see both of them here.
Get Yourself Out There!
Nothing can be done unless you are ready to put yourself out. As you are working on your next book, allocate a little time every month to write suitable content for your audience and guest posting on relevant websites to get linkbacks and references to your own blog. You will also need to be active on social media to have it as a point of lead to increase your email list. As said earlier, a combination of these efforts will work the best!
But when you are crunched for time, how can you make all of it happen?
Well, start with a schedule for your blog. It may be two posts every week or just 3 to 4 posts per month. Have quality content on your blog that will attract your subscribers – the subscribers who can then become your readers. Have your eyes set on bagging the kind of people who will like your books and create content that will attract them.
As far as social media is concerned, you will need to make your presence felt every day. Be it a small post about the release of your next book or a geeky, writer joke, make your mark. Some authors prefer to sit down for an hour and schedule their posts for the entire week. There are some free tools out there which you can make use of. At AllAuthor, you can try the Tweet Scheduler Tool through which you can schedule tweets and have it posted automatically along with the cover image of your book and its respective Amazon buy link.
Make Use of Giveaways
When you have a big release or in a dire boost of your email list, then this is where the use of giveaways and offers comes in.
Some authors give out an entire book for free in exchange for becoming a subscriber. Some give out a chapter of a book or a short story for all subscribers. Some authors, who are ready to invest, hold contests and give out some goody bags to a few winners. Some offer exclusive access to the book for a few lucky subscribers who have subscribed to the email list in a particular period of time.
You can always use your imagination to hook more subscribers, mix and match to make it more interesting for your subscribers.
Always remember the end goal – get more subscribers who will potentially become your readers. Keep in mind that just because you are giving something for free just mean you should treat it lightly. Give enough importance and concentration on it.
Be on the lookout for adding more like-minded people through references from current subscribers, external websites, social media and so on. Take feedback from your current subscribers, interact with them and keep them engaged so that when your next book is released, you will have a loyal reader base to make the first set of purchases.