Common Mistakes Made by Authors on Twitter
Twitter is the most common and useful platform for Authors to cultivate intimate relationships with their readers and promote their books. But there are some common mistakes that authors make while handling their account. Here is how you can avoid it:
- Constant Self Promotion: Constant Self promoting tweets can put off your followers as it seems like your pushing your books instead of engaging your readers. Avoid sending auto DM links to your books to followers as it increases the chance of unfollowing. Also, Do not treat twitter as a platform solely for book promotional purposes. You can use twitter to engage your readers and hold their interest in your work.
- Ignoring Fan Tweets: Ignoring a fan tweet is missing a huge opportunity to connect with a loyal fan. You have the chance to generate more talk about your work, don’t miss it!
- Negative Outlook: Avoid complaining about negative reviews and calling out trolls. Also, avoid tweeting negative about another author’s work. Everybody has a right to an opinion but it’s best not to engage in a fight with other bloggers and risk putting out a negative image.
- Spend too much time on Twitter: Some authors spend too much time on twitter while not putting much effort on book sales. Therefore, it is important to manage your time accordingly. It is best to schedule your tweets in advance to avoid wasting time on generating tweets everyday. Also you can easily manage a list of important reviewers, editors, authors and publishers you want to monitor instead of going through the whole feed.
- Spend No time on Twitter: Social media is an important part of your book promotion campaign. It is very important to provide adequate time in managing your twitter account. Having a personalised twitter account makes it easier for readers to find you and interact with you. Also, it helps in keeping up to date with the conversations happening around about your work.
- Inadequate Bio: It is important for authors to include a small bio on twitter, or include some clever quip instead. Leaving this space blank or not using it optimally makes it harder for your readers to find you. Be sure to include links to your upcoming books or website.
- Too many hashtags: Avoid using too many hashtags in your tweets. You can use a hashtag before a keyword or a phase to make it visible on in twitter search but using too many of them will make it harder for readers to understand your tweets and may make them seem too spammy. Twitter recommends using no more than two hashtags per tweet.