When Social Networking Fails: Nine Steps to Social Networking Success
by Wayne EnglishAdvice & How To Business Book Overview
When Social Networking Fails shows you how to design, develop, and implement an effective social networking campaign. We believe questions are more important than answers. This book provides you the information to ask, and find the answers to the questions that are right for you. We do this by showing you how to identify the questions you need to ask, so that you develop a unique social networking campaign custom tailored to your specific needs. We show you techniques that almost guarantee that your customers will gladly give you the information you need. To gain insight into your customers, we offer you Joe and Josephine Customer. A tools that allows you to understand your customers' interests, background, needs, and wants easily, simply, and accurately. You’ll also find tips on diagnostic sites, blogging, Twitter and many of its tools, and reputation control to protect yourself and your company from malicious attacks. Reputation control is no joke when you’re attacked or unfairly maligned. We show you how to write your response, defend yourself, and how to do it in a timely manner. Here you’ll also find how to use traditional media and the online and offline worlds to market your products and services; establish yourself as an expert; find a job, and why your resume and cover letter are like a can of soup. We also show you how to raise awareness for your organization, school, or business. Social networking is not magic. Make this phenomenal marketing and sales tool work for you. Embrace it. Use it. Own it.
