1. Do something every day. Even if it's one thing...and even if it's small.
2. It's a marathon, not a sprint.
3. Small gains, pay off in the long run.
4. Be efficient with social media. Organize and use a service. It takes time to set it up but once it's set up, you'll only have to monitor and update. Use a schedule and stick to it.
5. Be strategic and relevant in your marketing.