27 ratings | 0 reviews | avg rating:5.00

more photos (1)

Greg Kihlstrom’s Followers (6)

Greg’s Bookshelves

read (27)
currently-reading (3)
to-read (0)
business (6)
customer-experience (5)
marketing (5)
marketing-technology (1)
measurement (4)

Greg’s Friends (75)

Ashleigh Axios

797 books | 188 friends

Joie Mikitson

2,004 books | 267 friends

Heather

518 books | 120 friends

Barry Becker

183 books | 1,238 friends

Shannon

927 books | 55 friends

Tomer Tishgarten

490 books | 113 friends

Ben

2,302 books | 153 friends

Evie

1,483 books | 57 friends

More friends…

Greg Kihlstrom

Goodreads Author

Born

The United States

Website

https://www.gregkihlstrom.com

Twitter

gregkihlstrom

Genre

Business, Nonfiction

Member Since

May 2017

URL

https://www.goodreads.com/gregkihlstrom

edit data

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

In addition to his experience a Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.

He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).

Greg has written over 20 books on marketing and marketing technology, including several books for an imprint of De Gruyter, several books in The Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer and Priority is Action series of books

He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, now top 10 on Apple’s U.S. marketing charts and in its 7th year with over 600 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.

Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges. ...more

Learn more
Ask the Author

To ask Greg Kihlstrom questions, please sign up.

Combine Editions
Greg Kihlstrom’s books

Average rating: 4.45 · 49 ratings · 8 reviews · 47 distinct works

	House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation by Greg Kihlstrom (Goodreads Author), Barry Padgett (Foreword) 4.57 avg rating — 7 ratings — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Center of Experience: A blueprint for creating the experience-led enterprise 4.67 avg rating — 6 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide to Customer Journey Orchestration : Evaluating, buying, and implementing a CJO platform for marketers 4.60 avg rating — 5 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide: Marketing Operations: Building and Optimizing High-Performing Teams, Processes, and Platforms for Marketers really liked it 4.00 avg rating — 5 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand: Creating Authentic Relationships Between Companies and Consumers it was amazing 5.00 avg rating — 3 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide: Customer Journey Orchestration: For Marketers \| 2024 Edition by Greg Kihlstrom (Goodreads Author), Mark Smith (foreword) 3.25 avg rating — 4 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide to Customer Data Platforms: Evaluating, buying, and implementing a CDP for marketers it was amazing 5.00 avg rating — 2 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals: Understanding, Planning, and Implementing Scrum for Marketers by Greg Kihlstrom (Goodreads Author), Jascha Kaykas-Wolff (Foreword) it was amazing 5.00 avg rating — 2 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide: MarTech Stack Evaluation: Evaluating, Buying, and Implementing a High-Performing Marketing Technology Infrastructure by Greg Kihlstrom (Goodreads Author), Brian Browning (Foreword) it was amazing 5.00 avg rating — 2 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Agile Brand Guide: Marketing, Measurement & Analytics: Prioritizing, Integrating, and Utilizing KPIs and Metrics to Drive Customer and Business Growth by Greg Kihlstrom (Goodreads Author), JR Sherman (Foreword) 4.50 avg rating — 2 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Greg Kihlstrom…

375 posts
Greg Kihlstrom's Blog

CMSWire: The Growing Role of AI in Experience Management

This article was written by Greg Kihlström for CMSWire. Read the full article here .

AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey.

Despite a lingering “wow” factor that AI-based tools can still possess, we’re well past the early days of AI adoption. And as companies grapple with find

Greg is Currently Reading

Greg Kihlstrom is currently reading

The Agile Brand Revisited: Principles for the continuously improving, customer-focused enterprise

by Greg Kihlstrom (Goodreads Author)

bookshelves: business, marketing, marketing-technology, currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Mar 08, 2025 03:52PM

Greg Kihlstrom is currently reading

The Agile Brand Guide: Customer Journey Orchestration: For Marketers | 2024 Edition (The Agile Brand Guide®)

by Greg Kihlstrom (Goodreads Author)

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Jan 15, 2025 07:54AM

Greg Kihlstrom is currently reading

The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes

by Carol Sanford (Goodreads Author)

bookshelves: currently-reading

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

Apr 19, 2021 04:55AM

rss
Greg’s Recent Updates

Greg Kihlstrom wrote a new blog post CMSWire: The Growing Role of AI in Experience Management This article was written by Greg Kihlström for CMSWire. Read the full article here . AI tools are changing how brands engage with customers. They d Read more of this blog post »
Mar 30, 2025 05:24AM · like
Greg Kihlstrom started reading The Agile Brand Revisited: Principles for the continuously improving, customer-focused enterprise by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Mar 08, 2025 03:52PM · like
Greg Kihlstrom is now following Greg Kihlström Author of Digital Delight: Second Edition: Planning, meas...
Jan 15, 2025 07:54AM · like
Greg Kihlstrom is currently reading The Agile Brand Guide: Customer Journey Orchestration: For Marketers \| 2024 Edition (The Agile Brand Guide®) by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 15, 2025 07:54AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Agile Brand Guide by Greg Kihlstrom. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Agile Brand Guide by Greg Kihlstrom <iframe sandbox id="wrongBookKindlePreviewScreen">
Greg Kihlstrom rated a book it was amazing Blue Trajectory by Janelle Elyse Kihlstrom	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 15, 2024 07:24AM · like
Greg Kihlstrom is now following Janelle Elyse Kihlstrom Author of Blue Trajectory
Dec 15, 2024 07:24AM · like
Greg Kihlstrom rated a book it was amazing The Agile Brand Guide: Generative AI: Effectively using artificial intelligence to create compelling content at scale (The Agile Brand Guide®) by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 07, 2023 03:05AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Agile Brand Guide by Greg Kihlstrom. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Agile Brand Guide by Greg Kihlstrom <iframe sandbox id="wrongBookKindlePreviewScreen">
Greg Kihlstrom rated a book it was amazing House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 23, 2023 04:49PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of House of the Customer by Greg Kihlstrom. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — House of the Customer by Greg Kihlstrom <iframe sandbox id="wrongBookKindlePreviewScreen">
Greg Kihlstrom rated a book it was amazing House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 23, 2023 04:49PM · like
Greg Kihlstrom rated a book it was amazing The Agile Brand Guide to Customer Journey Orchestration : Evaluating, buying, and implementing a CJO platform for marketers (Agile Brand Guides) by Greg Kihlstrom (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 23, 2023 04:49PM · like