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Charlie Victor
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Business Entry Starting vs Buying - Essential Knowledge for Smart Business Decisions: A Practical Guide to Evaluating and Valuing Your Business Options (Small Business Series Book 2) Kindle Edition

by Charlie Victor (Author) Format: Kindle Edition
4.7 out of 5 stars 8 ratings

Are you torn between starting your own business and buying an existing one?

This practical guide walks you through both paths—giving you the clarity, tools, and frameworks you need to make a smart, confident choice.

Whether you're planning on starting a successful business or exploring how to buy a small business, this book breaks down the pros, cons, and decision-making steps with real-life examples, actionable insights, and exclusive downloadable resources.

Inside, you’ll discover how to:

✔️ Evaluate your goals, resources, and risk tolerance

✔️ Choose between starting a business from scratch or buying a small business

✔️ Conduct basic and advanced business valuation techniques

✔️ Navigate the buy small business checklist, including critical due diligence steps

✔️ Understand franchise options, partnerships, and intrapreneurship

✔️ Build a smart entry plan with practical frameworks and case studies

✔️ Avoid common pitfalls that trip up first-time entrepreneurs

With clear guidance, real examples, and decision-making tools, Business Entry: Starting vs Buying is ideal for:

  • Aspiring entrepreneurs
  • Small business buyers
  • Beginners looking for a practical business guide
  • Anyone asking: Should I start a business or buy one?


Whether you're looking for a small business for beginners or a step-by-step dummy guide to business entry, this book will empower you to make the right call—and take your first step with confidence.

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  1. Book 2 of 3
    Small Business Series
  2. Print length
    189 pages
  3. Language
    English
  4. Publication date
    October 23, 2024
  5. File size
    2.0 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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There are 3 books in this series.
This option includes 3 books.

From the Publisher

wolf in the forest reading a book
small business market oppertunities
business action plan

Key Insights from the book:

understanding your options when buying a business

Your entry options

Explore your entry into the business world with clarity and purpose in this foundational chapter.

Understanding Your Options breaks down various paths, including starting from scratch, buying an existing venture, and franchising. It highlights the unique advantages and potential challenges of each, guiding you in assessing which path aligns with your goals and risk tolerance.

This chapter empowers readers with the knowledge needed to take their first step confidently, setting a solid foundation for an entrepreneurial journey tailored to their aspirations and resources.

starting vs buying a business

Starting or Buying

This chapter dives into a critical decision for any aspiring entrepreneur: starting a new business or buying an established one.

Starting or Buying a business offers a comprehensive look at the benefits and challenges of each option, with insights into financial, operational, and market factors. Readers will gain the tools to analyze these two pathways, understand their unique pros and cons, and align their choice with personal strengths and ambitions.

With this chapter, you’ll be equipped to make a strategic, informed decision that best supports your entrepreneurial goals.

franchise options

Start or Buy a Franchise

Start or Buy a Franchise delves into franchising as a unique business entry model. This chapter covers the critical distinctions between launching a new franchise location and purchasing an established one, offering insights into each approach’s advantages and limitations.

Readers will uncover the support and structure provided by franchise systems, as well as the financial and operational expectations involved. With a clear understanding of the franchising model, aspiring entrepreneurs can confidently evaluate whether franchising suits their lifestyle, risk tolerance, and business aspirations.

make a business decision

Make your decision

In Making a Decision, readers reach the culmination of their research journey with the tools needed to make a well-informed business entry choice. This chapter synthesizes the factors covered throughout the book—risk, financials, emotional readiness, and business alignment—into a strategic framework that helps readers evaluate their best path forward.

Practical and introspective, this chapter empowers entrepreneurs to commit to their decision with clarity, ensuring they step into the business world with confidence and a clear, personalized strategy for success.

business plan download

Editorial Reviews

About the Author

Charlie Victor was born in South Africa and now calls Panama home. He holds a Bachelor of Commerce and a postgraduate degree in Investment Management. A seasoned entrepreneur, he has spent his entire career working with small businesses, from finance and development to management.After a stint as a pilot in the military, Charlie immersed himself in the world of small business, helping hundreds of entrepreneurs turn their visions into reality. His efforts have guided many businesses to grow into large, successful enterprises. Before his early retirement, he co-founded and served as COO of an international SME finance company where he was instrumental in establishing and training in-country teams.Well-traveled and with an international business perspective, Charlie draws on his diverse experiences to provide practical, actionable advice for prospective entrepreneurs and new small business owners. His books are a testament to his commitment to helping others succeed in the dynamic world of small business. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B0DKV7KMNR
  • Publisher ‏ : ‎ Impisi Media LLC
  • Publication date ‏ : ‎ October 23, 2024
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.0 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 189 pages
  • ISBN-13 ‏ : ‎ 978-1965722053
  • Page Flip ‏ : ‎ Enabled
  • Book 2 of 3 ‏ : ‎ Small Business Series
  • Customer Reviews:
    4.7 out of 5 stars 8 ratings

About the author

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Charlie Victor

Charlie Victor

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Charlie Victor was born in South Africa and now calls Panama home. He holds a Bachelor of Commerce and a postgraduate degree in Investment Management. A seasoned entrepreneur, he has spent his entire career working with small businesses, from finance and development to management.

After a stint as a pilot in the military, Charlie immersed himself in the world of small business, helping hundreds of entrepreneurs turn their visions into reality. His efforts have guided many businesses to grow into large, successful enterprises. Before his early retirement, he co-founded and served as COO of an international SME finance company where he was instrumental in establishing and training in-country teams.

Well-traveled and with an international business perspective, Charlie draws on his diverse experiences to provide practical, actionable advice for prospective entrepreneurs and new small business owners. His books are a testament to his commitment to helping others succeed in the dynamic world of small business.

Customer reviews

4.7 out of 5 stars
8 global ratings

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Top reviews from the United States

  • Steve
    5.0 out of 5 stars Great read for someone like me, who is just starting out
    Reviewed in the United States on November 10, 2024
    Verified Purchase
    As someone just starting out on my dream of having my own business and the freedom to be my own boss, it can be a bit of a difficult finding information on what options are available and what to consider. As my first time starting a business, I wasn't aware of all the benefits and pitfalls, especially things like proof of concept, or the options of buying something already established or even investing in a franchise, which hadn't even crossed my mind. This was a well thought out book, with case studies that got into all the nitty gritty. I learnt a lot and am excited to do more research now that I know what it is I need to be looking for. Definitely an educational read, highly recommend.
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  • Steve
    4.0 out of 5 stars Hands-On Insight for the Buy vs Build Decision
    Reviewed in the United States on April 9, 2025
    A practical, well-organized guide for aspiring entrepreneurs weighing the pros and cons of starting versus buying a business. The inclusion of detailed case studies, a four-pillar feasibility test (product, market, ability to sell/manage), and comparative insights on franchises, intrapreneurship, and risk tolerance stand out. The action plans and resource-packed appendices make it more than just theory—it’s a hands-on toolkit. A solid read for anyone at the crossroads of entrepreneurship
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  • Ciska V
    5.0 out of 5 stars Invaluable read
    Reviewed in the United States on November 21, 2024
    Verified Purchase
    An invaluable resource - it simplifies the complexities and gives a balanced comparison between starting a business and buying one. Lots of practical advice and real-life examples. I found the resources especially helpful. I think it's a must read for prospective entrepreneurs.
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  • BookNerd007
    5.0 out of 5 stars Bird's Eye View
    Reviewed in the United States on May 6, 2025
    As a former SCORE mentor I would recommend this book to anyone interested in being a business owner. It provides an excellent overview of the options, including the pros and cons of each and the factors to consider in evaluating which best fits your risk tolerance and skill set. I particularly appreciated the inclusion of emotional considerations. Too often people think a business will run on autopilot -- it doesn't. Emotional commitment is as important as financial commitment.
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  • T. K.
    5.0 out of 5 stars Helps With Decision Making
    Reviewed in the United States on January 20, 2025
    If you are tired of spinning thoughts and indecision about your next business move, this book will help. It is a structured companion for helping decide whether to start on your own, or buy something established. Tons of resources in the back.
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  • Read and Roam
    5.0 out of 5 stars Exactly as stated: a practical entry guide to starting/buying a business
    Reviewed in the United States on December 28, 2024
    I've had a few micro businesses and have always been curious about taking on something a bit more ambitious. I've occasionally considered a franchise, too, but wondered what other unknown factors I should be aware of. I found this book to be a great introductory guide for those, like me, who are considering starting a business or buying one. It is well organized and easy to follow. I appreciated the resources at the end especially, such as the business plan template. Really helpful!
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  • Hannah Lyon
    5.0 out of 5 stars Get Informed
    Reviewed in the United States on March 10, 2025
    There's lots of great knowledge in this book and I feel a lot better about my upcoming choices thanks to what the author shared. Well done!
    Customer image
    Hannah Lyon
    5.0 out of 5 stars
    Get Informed

    Reviewed in the United States on March 10, 2025
    There's lots of great knowledge in this book and I feel a lot better about my upcoming choices thanks to what the author shared. Well done!
    Images in this review
    Customer image
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  • Derek Bruce
    4.0 out of 5 stars A Practical Guide for Aspiring Business Owners
    Reviewed in the United States on April 2, 2025
    Charlie Victor's "Business Entry: Starting vs Buying" is a comlete and practical guide for anyone thinking of dipping their toes into entrepreneurship. Asks the Q: start a business from the ground up or buy an existing one? I like that the book doesn't just throw information at you, but walks you through the decision-making process with real advice you can act on - the real-life examples help as well  

    Victor lays out the pros and cons of each path to busienss ownership, covering key factors like the intial investment, those all-too-real risks, and the level of control you'll get. For those wanting to start a business, the book provides detailed guidance on creating viable business plans and setting up operations. You'll learn how to value a business, all about due diligence, and even how to negotiate. Case studies are always good, and the examples come from various industries.

    One minor negative is that sometimrs (for me at least) the level of detail can feel a bit overwhelming, but I have to say the way the book is layed out eases this a lot.  

    Overall, I recommend this book to any prospective entrepreneur. (A group in which I count myself!)
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