Frank Luntz Quotes


The way you communicate an idea is different than the way you communicate a product. Frank Luntz communication 84
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. Frank Luntz Compelling 82
Traditional market researchers are cold and calculating and scientific. Frank Luntz Calculating 80
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. Frank Luntz Comes 78
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. Frank Luntz Acceptable 76
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz Attached 74
My job as a pollster is to understand what really matters. Frank Luntz Job 72
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. Frank Luntz Believe 67
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. Frank Luntz Actual 67
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Frank Luntz communication 61
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz Impact 60
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Frank Luntz Politics 55
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz Politics 52
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz Based 50
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. Frank Luntz Committee 47
Sound science must be our guide in choosing which problems to tackle and how to approach them. Frank Luntz Science 44
We as Americans assume that big companies are bad, and big power companies are even worse. Frank Luntz Assume 44
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz Awful 36
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. Frank Luntz Success 34
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. Frank Luntz America 32
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Frank Luntz Politics 28
Some people call it global warming some people call it climate change. What is the difference? Frank Luntz change 28
Politics is gut; commercials are gut. Frank Luntz Politics 26
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest. Frank Luntz Disregard 25
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. Frank Luntz Anger 25

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Frank Luntz Quotes

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