(showing 1-10 of 25)
The way you communicate an idea is different than the way you communicate a product. Frank Luntz#communication 68
Frank Luntz#communication 68
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. Frank Luntz#Compelling 67
Frank Luntz#Compelling 67
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. Frank Luntz#Comes 64
Frank Luntz#Comes 64
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. Frank Luntz#Acceptable 62
Frank Luntz#Acceptable 62
My job as a pollster is to understand what really matters. Frank Luntz#Job 56
Frank Luntz#Job 56
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz#Attached 54
Frank Luntz#Attached 54
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. Frank Luntz#Actual 51
Frank Luntz#Actual 51
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. Frank Luntz#Believe 51
Frank Luntz#Believe 51
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz#Impact 49
Frank Luntz#Impact 49
Traditional market researchers are cold and calculating and scientific. Frank Luntz#Calculating 48
Frank Luntz#Calculating 48
Forgotten your password?
New to AllAuthor.
Already have an account.