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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett#Advertising 74
Leo Burnett#Advertising 74
To swear off making mistakes is very easy. All you have to do is to swear off having ideas. Leo Burnett#Mistakes 69
Leo Burnett#Mistakes 69
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Leo Burnett#Business 69
Leo Burnett#Business 69
Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett#Advertising 66
Leo Burnett#Advertising 66
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Leo Burnett#Account 61
Leo Burnett#Account 61
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett#Business 60
Leo Burnett#Business 60
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. Leo Burnett#Advertising 59
Leo Burnett#Advertising 59
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Leo Burnett#Aspects 57
Leo Burnett#Aspects 57
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. Leo Burnett#Ability 49
Leo Burnett#Ability 49
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. Leo Burnett#Advertising 49
Leo Burnett#Advertising 49
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