It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
Frank Luntz
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People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
- Frank Luntz