If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
- Leo Burnett -
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett -
