We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Frank Luntz
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When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
- Frank Luntz -
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We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
- Frank Luntz