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Startup Guide to U.S. Healthcare: Real-World Tactics and Insider Insights
by Krista A. BraggPublish: Aug 09, 2025BusinessBook Overview
Written by an executive with decades of direct experience as a healthcare leader, nurse, and advisor, this book eliminates guesswork. It provides a practical roadmap for understanding U.S. health insurance, U.S. consumer behaviors, effective engagement with hospital leaders, and the underlying rationale for key decisions.Gain a significant edge with clear steps for market entry, including finding local U.S. advisors, securing critical clinical support, navigating regulatory requirements (like the FDA and NIH), and effectively using innovation and AI. The "Founder Execution Toolkit" offers direct insights into investment structures, selling to insurance companies and individual consumers, setting pricing models, and preparing your pitch for various buyers. Beyond the obvious, it equips you with uncommon legal and operational readiness, providing insights you won't find anywhere else, from compliance (like HIPAA) to understanding contracts and procurement processes.
This is more than a book; it's your strategic investment for mastering the U.S. healthcare market. It delivers the practical tactics and specific intel you need to clarify challenges, and to build or scale impactful solutions in the United States.
Krista A. Bragg, DNP, MBA, MSN, is a senior healthcare executive with decades of experience leading strategy and operations across multibillion-dollar U.S. health systems and payer organizations. She holds doctoral and master’s degrees from the University of Pittsburgh, an MBA, and is a Wharton Executive Leadership alum. A Lean Six Sigma Black Belt, Krista advises startups on market entry, operational scale, and value-based growth, bringing a unique blend of clinical, operational, and global healthcare insights (including living in Germany) to this practical guide.
