The Thong Principle: Saying What You Mean and Meaning What You Say
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The Thong Principle: Saying What You Mean and Meaning What You Say

by donalee MoultonPublish: May 16, 2022Business

Book Overview

The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver.

The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also pu... ts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill.

The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended.

Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference.

The Thong Principle will draw you in and keep you reading with:

Examples
Exercises
Information that resonates.

It’s also funny. Laughter and learning are wonderful partners. read more

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standalone complete series

Donalee Moulton
Canada4 Books
Historical Mystery Thriller Mystery Business

BIOGRAPHY
donalee is a professional writer from Halifax, Nova Scotia. Her articles and short stories have appeared in over 100 publications across North America, including Canadian Business, Chatelaine, Equinox, Ford Times, Maclean’s, The Globe and Mail, and The National Post.

She is an award winning author. Her book ... Conflagration! won the 2024 Daphne du Maurier Award for Excellence in Historical Mystery Suspense. This gripping historical novel is woven around the trial of Marie-Joseph Angélique, an enslaved black woman accused of deliberately setting the devastating fire that destroyed much of Montreal's merchant quarters in 1734.

Her most recent mystery novel is based in a yoga studio. Bind is like coming home to a steaming bowl of tomato soup on a cold winter day. Comfortable and delicious. Like a perfect downward dog.

Her other books include a murder mystery based in Nova Scotia and a non-fiction book about effective communications.

donalee is a longtime educator who has taught communications and writing-related courses at several universities and led training workshops for all levels of government, the private sector, and nonprofit organizations in Canada and the United States.

She currently offers a variety of editorial services and workshops to help authors hone their writing and get published.

She has owned and operated a full-service public relations and communications agency, Quantum Communications, for over 25 years. read more

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Book Detail
Title The Thong Principle: Saying What You Mean and Meaning What You Say
Author donalee Moulton
ASIN B09N61JFPS
Publish Date 16, May 2022
Publisher Business Expert Press (May 16, 2022)
Language English
Page Count 163
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