The most important thing is to effectively tell the story. Some beginners get too caught up in writing the perfect chapter and interrupt the flow of the story. Worry about editing later- get your ideas down first. Once your manuscript is finished, you will devote hours, days, and months to the editing process, so do not emphasize writing the perfect chapter when you begin. There will be time to perfect your manuscript later. By all means, hire a professional editor to help you polish things up before going to print.