People say don't judge a book by its cover, but we all do. I think a good cover is eye catching and matches the idea of the book. Same with the title, it should say or give an idea of what the book is about.
I have always liked to write. I originally wanted to be journalist but realized I liked creating my own world! I started writing when I was younger but stopped for A LONG time. I regret that now but am so glad I started again.