Robin Speculand Interview Published on: 16, Nov 2021

Growing up in Scotland you never get tired of driving up to the lochs and the scenery that always puts a smile on your face

I always enjoy cycling and today I compete in Ironman

James and the giant Peach but it did not have any impact on me

That's an easy one to answer yes. I never did get my school certification in English as I was dyslexic but it was not unknown problem when I was growing up. And my greatest supporter was most definitely my mom.

My debut novel was Turning It On - Sure Fire Business Stories to Ignite, Excite and Entertain. when facilitating workshops many people ask me where I got my stories from which was the inspiration to provide a selection of business facilitation stories.

That is a good question because this book required more research than any of my four previous books. I spent six months interviewing the C-Suite at the bank and an additional two years researching and developing the manuscript in partnership with DBS Bank.

The most important tip for anyone writing a book that I can provide is switch off email and your phone when you are writing. It is well research that when you are disrupted it takes over 20 minutes to get back into the flow. Therefore I blocked specific times when I was writing with no interruptions. My favorite time was to write from 5:00 AM to 8:00 AM.

The simple answer is because the pandemic disrupted our traditional business models. But we are now learning that even without the pandemic digital transformation is redesigning the way we work by creating new revenue streams. It is:

Rewiring the way employees work - think I we are empowering employees in hackathons and design thinking to improve customer experiences

Reshaping how values created and captured - think how digital customers typically conduct 16 times more self-driven transactions then traditional customers

If I spoke again at TEDx my next talk would be on the secrets of digital transformation.

I've started two new companies in the last two years both with co-founders. The number one most important element is that we share a passion and vision of what the company will become. It is not about agreeing all the time how we will get there but understanding that we share a purpose that is greater than both of us.

Walking away from corporate and starting what is now three companies it's true what they say. It is all about the… freedom. You have to be able to recognize that some months you will have zero income another month you will not have a moment to yourself but it is that every day is different that I love and it also helps that I do not work but live every day my passion.

Not in a million years

No one - communicating strategy and implementation through social media is not the easiest thing to achieve.

My next book is the body of knowledge for the Strategy Implementation Institute coming out in January 2022. I reckon my next book after that will be strategy implementation for CEOs.

All authors is a great platform for promoting your book.