(showing 1-10 of 21)
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. Rem Koolhaas#Advertising 68
Rem Koolhaas#Advertising 68
The luxury of our position now is that we can almost assemble any team to address any issue. Rem Koolhaas#Address 67
Rem Koolhaas#Address 67
Designs are increasingly winning competitions because they are literally green, and because somewhere they feature a small windmill. Rem Koolhaas#Competitions 67
Rem Koolhaas#Competitions 67
The great problem of the concert hall is that the shoebox is the ideal shape for acoustics but that no architect worth their names wants to build a shoebox. Rem Koolhaas#Acoustics 66
Rem Koolhaas#Acoustics 66
It is not possible to live in this age if you don't have a sense of many contradictory forces. Rem Koolhaas#Age 62
Rem Koolhaas#Age 62
People can inhabit anything. And they can be miserable in anything and ecstatic in anything. More and more I think that architecture has nothing to do with it. Of course, that's both liberating and alarming. Rem Koolhaas#Architecture 62
Rem Koolhaas#Architecture 62
We say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living. Rem Koolhaas#Beauty 56
Rem Koolhaas#Beauty 56
Not many architects have the luxury to reject significant things. Rem Koolhaas#architecture 55
Rem Koolhaas#architecture 55
We felt it was very important for an entity like CCTV to make its presence felt... To generate a space and to define a space, that is the main thing. Rem Koolhaas#Define 53
Rem Koolhaas#Define 53
If you have this reputation you can sit back and endure it, or you can try to do things with it. Rem Koolhaas#Endure 53
Rem Koolhaas#Endure 53
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