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Biography
Name:
Ellen Schreiber
Total Quotes:
16
Ellen Schreiber Quotes By Topic
Vampires
(10)
Blood
(2)
Alexander
(1)
Devotion
(1)
Relationship
(1)
Paranormal
(1)
Vampires Quotes By Author
Rachel Caine
(12)
Ellen Schreiber
(10)
Anne Rice
(6)
Charlaine Harris
(6)
J.L. McCoy
(6)
Christopher Moore
(5)
Laurell K. Hamilton
(5)
J.R. Ward
(5)
Jayde Scott
(5)
Melika Dannese Lux
(5)
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Motivational
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inspirational
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Ellen Schreiber Vampires Quotes
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The more informative your advertising, the more persuasive it will be.
David Ogilvy
Advertising
140
Copy Quote
Favourite
Never stop testing, and your advertising will never stop improving.
David Ogilvy
Advertising
93
Copy Quote
Favourite
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
Advertising
91
Copy Quote
Favourite
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Advertising
70
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Favourite
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
Advertising
69
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Favourite
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy
Advertising
62
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Advertising
56
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Favourite
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Advertising
47
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Favourite
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
Advertising
46
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
Advertising
42
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Favourite
I dont know the rules of grammar. If youre trying to persuade people to do something or buy something it seems to me you should use their language.
David Ogilvy
Advertising
40
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
Advertising
39
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What you say in advertising is more important than how you say it.
David Ogilvy
Advertising
30
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